On 10th June 2025, the UK Parliament passed the Data (Use and Access) Act, ushering in a wave of important updates to data protection and direct marketing rules—especially for charities.

Among the headline changes:

• Clearer guidance on using ‘Legitimate Interests’ as a lawful basis for processing personal data.
• A game-changing extension of the ‘soft opt-in’ rule, now allowing charities to reach out to supporters more easily.
• Relaxed cookie notification rules, reducing friction for website visitors.

These updates could impact how charities engage with donors and manage data—potentially unlocking new fundraising opportunities.

Want to know exactly how these changes affect your organisation? Michael Sturrock of the Data & Marketing Association (DMA) has published a clear and easy to read article including data protection templates and information about updating procedures here: The Data (Use and Access) Bill Passes in the House of Lords | DMA